Sareh Khajehnouri, born 1979 in Tehran, Iran, is a contemporary graphic artist who currently lives in New Jersey. Sareh’s specialty is creating images that incorporate Persian calligraphy with photography. "Our eyes and ears have been exposed to mostly negatives about Iran," she observes. "I always wanted to show the beauty of my culture and country and demonstrate that it has positives as well." Sareh has particular talent for mixing new and old, and her art exemplifies the state of modern Iran. Her unique style and design with black and white photography and Persian calligraphy brings out a message for the female generations of Iran. In some of her work, Sareh shows women dealing with social, political and personal issues, such as women's rights and cultural identity. The freedom that people may not even realize they have in other countries. "I believe my work about women is about self-expression. It shows the reality of what is really happening In Iran, and women seeking freedom. My work shows that women are being targeted for not who they are as a person, but because they are women."
Sareh has also designed numerous commercial and non profit media ads for American and Iranian organizations and businesses. She has been profiled in print and online in various Persian and American magazines, including an interview by Voice of America in 2006. She describes her work as "conceptually expressive" graphic design.
How I achieved my outcomes...
To achieve the following responses, I used the tripod and placed it in a certain position that is appropriate for my shot that I want to take. Next I took an image with the projector on, projecting the Arabic writing on my model and then ensuring that the tripod and camera is still in the exact same position, I turn off the projector and take the picture again. When I turned off the projector, it was dark because the light from it was off too therefore I put the camera settings on manual and used the flashlight for lighting and was pleased with the outcome because it wasn't too dark to see the image. My purpose was to be able to take original writing of the body and that would be difficult. The easier and more precise way will be to go on to Photoshop and overlap the images and using the magnetic lasso tool to go over any skin showing and this will be quiet easy because the skin tone stands out against the white. I delete all the present skin and underneath that layer I will have the image with no text and make sure that the one above it is with text. You will easily see that the image will have no text on the skin and writing all over the body. With the following images, I can develop them further in many ways using the concept of text by using hand written Arabic text on the plain image, writing directly on to the skin so we can have a variation of texts within one image and finally just by simply editing the original image and adding a dramatic effect to emphasises the text and colour will give me a finished product.